Axel Sooriah.
Applied AI Evangelist · Builder · Enterprise to Founder
Helping enterprises build AI-empowered teams, at Atlassian.
Atlassian.Co-founded Panash — €1.1M revenue, team of three, 15 months.
Host of Product in Practice (Atlassian) and Product Squad — #1 PM podcast in France, 100k+.
. Experience
Build and run Atlassian's enterprise evangelism motion for the "builder" audience from the ground up — workshops with customer teams, briefings with their executives. Codify what works into playbooks and content reused across sales and partner enablement.
Co-founded a boutique product studio — consulting, coaching and training for product teams across European scale-ups and enterprises.
Led product on a modular core-banking platform for banks and fintechs — ledger, transactional banking and back-office configuration.
Built and led sales engineering across Northern Europe after Coveo Qubit's $40M Series C.
Employee #1 at an AI-driven Customer Data Platform founded by ex-Google and ex-Yahoo engineers. Set up product and engineering from the ground up.
Community
Talks
View all →Field Notes
From inside enterprise AI adoption.
Everyone's using AI. Far fewer are using it well.
Everyone in the room was already using AI. That's not the interesting part anymore. The interesting part is how few of u…
When a renewal window becomes a growth engine
A group actively repositioning toward a product-oriented operating model. That's the backdrop for the Crédit Agricole At…
The metric that gets 1,200 people out of bed on Monday
Richard Sworder spent eight years as an aerodynamicist chasing hundredths of a second in the wind tunnel — first at Lotu…
Context is the unlock: notes from INDUSTRY Cleveland
Standing on the INDUSTRY stage in Cleveland, the thing that struck me most wasn't the fear you'd expect. Product manager…